During the New Year 2026 festive season, Maison Development, a real estate development company committed to enhancing quality of life and strengthening communities, organized a CSR activity under the campaign “Distributing Rice and Dry Food Supplies to Workers during New Year 2026.” The initiative aimed to deliver happiness and genuine care to workers and surrounding communities. This activity was not only about providing essential supplies, but also reflected the company’s philosophy of sustainable development, ethical values, and meaningful social contribution.
Inspiration and Significance of the Campaign
Workers in the construction sector are the backbone of every Maison Development project. A review of living conditions revealed that many households face increasing living expenses, particularly during the year-end period and major festivals such as the New Year. This is a time when families must prepare additional expenses for celebrations and the transition into a new year. Addressing these challenges is not easy, especially for daily wage workers, individuals with unstable incomes, and vulnerable groups within the community.
Recognizing this reality, Maison Development set out to organize this CSR initiative to provide essential support, ensuring that families receive care during this important time while helping to strengthen grassroots communities.
Objectives of the Campaign
The key objectives of this campaign include:
Easing living expenses for workers and their families during the New Year period
Delivering warmth, care, and encouragement as a token of appreciation for workers’ dedication throughout the year
Strengthening positive relationships between the company, workers, and surrounding communities
Fostering a corporate culture that values social responsibility and collective participation
Serving as a model for sustainable organizational development in line with ESG (Environmental, Social, Governance) principles
The following projects participated in the campaign:
On the distribution day, teams worked together to organize, pack, and carefully check the number of survival kits in a systematic manner. The activity was supported by management representatives and employee volunteers who generously contributed their time and effort.
The Role of CSR in Sustainable Development
This CSR activity was not merely about giving away supplies, but represented a holistic approach to sustainable growth aligned with ESG principles, which are fundamental to modern corporate development.
Social: Maison Development prioritizes the quality of life of workers, communities, and all stakeholders.
Governance: The activity was conducted with transparency, accountability, and clear social responsibility.
Environmental: Although the initiative focused on providing essential goods, the company carefully selected items with consideration for environmental friendliness and minimal ecological impact.
These values reinforce Maison Development’s commitment to looking beyond financial performance and focusing equally on the well-being of society and communities.
Outcomes and Community Feedback
The CSR activity received positive feedback from workers, local communities, and company employees. Many families expressed relief and appreciation for being able to use the supplies during the New Year without added financial stress. Employees and volunteers involved in the activity shared that the experience was highly inspiring, motivating them to return to work with positive energy and a stronger commitment to improving the quality of life for those around them.
In addition, the CSR team conducted follow-up assessments, finding that the distribution of survival kits helped worker families manage household expenses more effectively and approach the New Year with greater confidence and peace of mind.